Guy Gal, founder of Side Real Estate, discusses creating a white-label brand for agents, securing $200M+ in funding, and their $2.5B valuation. Side plans to enter 15 markets, empower agents, and potentially go public.

Guy Gal, CEO of Side Inc, shares his journey from problem solver to entrepreneur, founding an 'invisible' brokerage that empowers agents. He discusses positive accountability, funding challenges, and the evolution of real estate services towards quality over quantity. Side Inc focuses on empowering ownership and celebrating success, especially for women and minorities in the industry.