Guido Rosso, Rive's CEO, discusses Rive as the next step in interactive design. They talk about challenges in implementing complex animations and how Rive aims to revolutionize designing graphics for shipping. Comparing Lottie and Rive, they highlight Rive's unique design approach and seamless blending of animations. They also discuss technical innovations, advantages of using Rive for interactive design, and the benefits of big brand customers. They explore the future of motion design and recommend Rive for creating interactive content.

Guido Rosso, co-founder of Rive, is reshaping the future of interactive graphics. He discusses the evolution from Flash to Rive, showcasing how it enhances animation and interactivity in design. The conversation dives into state-driven animation, collaboration between designers and engineers, and the innovative .riv format that outperforms traditional graphics. Guido emphasizes Rive's versatility across platforms and its potential for customization, aiming to foster creativity and accessibility in digital design.