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Guido Rosso - Rive, The Graphics Format of the Future

Sep 23, 2024
Guido Rosso, co-founder of Rive, is reshaping the future of interactive graphics. He discusses the evolution from Flash to Rive, showcasing how it enhances animation and interactivity in design. The conversation dives into state-driven animation, collaboration between designers and engineers, and the innovative .riv format that outperforms traditional graphics. Guido emphasizes Rive's versatility across platforms and its potential for customization, aiming to foster creativity and accessibility in digital design.
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INSIGHT

Rethinking Graphics for Interactivity

  • Traditional graphics formats like PNG, SVG, and video focus on static images and lack interactivity.
  • Rive is built to enable interactive, state-driven graphics that evolve frame-by-frame.
ANECDOTE

Twin Founders' Creative Journey

  • Guido and his twin brother Luigi started working together in the late 90s, combining design and engineering skills.
  • Their early projects included mods for Quake and custom Flash components, forming the foundation for Rive.
INSIGHT

Flash as a Design Inspiration

  • Flash inspired Rive by empowering designers to create graphics that run as final products.
  • Current design tools revert to static mockups, requiring engineers to rebuild visuals for each platform.
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