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Guido Rosso - Rive, The Graphics Format of the Future

Sep 23, 2024
Guido Rosso, co-founder of Rive, is reshaping the future of interactive graphics. He discusses the evolution from Flash to Rive, showcasing how it enhances animation and interactivity in design. The conversation dives into state-driven animation, collaboration between designers and engineers, and the innovative .riv format that outperforms traditional graphics. Guido emphasizes Rive's versatility across platforms and its potential for customization, aiming to foster creativity and accessibility in digital design.
52:44

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Podcast summary created with Snipd AI

Quick takeaways

  • Rive addresses the limitations of existing graphic formats like PNG and SVG by enabling dynamic, state-driven animations for interactive applications.
  • The founders' collaborative background as identical twins significantly influenced Rive's development, enhancing the connection between design and engineering workflows.

Deep dives

The Need for a New Graphic Format

There is a call for a novel graphic format that challenges existing standards such as PNG and SVG, which were originally designed for static graphics. Traditional formats focus on graphics at rest, making them unsuitable for interactive applications. To enhance interactivity, there is a need for a format that can change state every frame and support animations in a more sophisticated way. This new format aims to revolutionize how designers create graphics that are not only visually appealing but also dynamic and responsive to user interactions.

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