Greg Solomon

Former McDonald's South Africa CEO and coach at CEO Coaching International with deep experience scaling businesses, franchising, operational excellence, and leading multi-decade brand reinvention.

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Oct 7, 2025 • 40min

Greg Solomon’s 4-Stage Process for Scaling From Start-Up and His 10X Philosophy

Greg Solomon, former CEO of McDonald's South Africa and a seasoned coach, shares his insights on scaling businesses. He outlines his four-stage scaling framework and the importance of a 10X mentality for growth. Solomon discusses the balance between profitability and growth, and the distinct challenges faced by different business types. He emphasizes the need for adaptable leadership and reveals how coaching can uncover blind spots. Lastly, he highlights the evolving role of digitization and AI in enhancing customer experiences and operational efficiency.

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