CEO Coaching International Podcast Greg Solomon’s 4-Stage Process for Scaling From Start-Up and His 10X Philosophy
Oct 7, 2025
Greg Solomon, former CEO of McDonald's South Africa and a seasoned coach, shares his insights on scaling businesses. He outlines his four-stage scaling framework and the importance of a 10X mentality for growth. Solomon discusses the balance between profitability and growth, and the distinct challenges faced by different business types. He emphasizes the need for adaptable leadership and reveals how coaching can uncover blind spots. Lastly, he highlights the evolving role of digitization and AI in enhancing customer experiences and operational efficiency.
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Four-Stage Scaling Model
- Businesses progress through four stages: concept, duplication, growth, and reinvention.
- Applying the right playbook to each stage prevents stagnation and failure.
Prove Scalability With Playbooks
- Decode your customer promise and create playbooks to transfer founder skill to others.
- Aim to duplicate your concept roughly 10x to prove scalability across people and locations.
Growth Requires Corporate Rigor
- Stage three demands professional governance, operational cadence, and smarter capital deployment.
- Advanced data and AI become increasingly important for scaling and financing growth.