Greg Juceam

Greg Juceam, President and CEO of Extended Stay America, shares his expertise on the rising extended-stay hotel sector. He highlights the investment potential in secondary markets and the operational simplicity of these accommodations. Juceam discusses the benefits of ownership combined with franchising, supporting scalable growth. He also touches on the diverse demand from construction crews to digital nomads, predicting stable occupancy. Finally, he delves into strategic expansions and the impact of mega trends reshaping the industry.

Greg Juceam, President and CEO of Extended Stay America, shares his insights on the booming extended-stay hotel industry. He discusses the resilient investment potential in secondary markets and the operational efficiencies that simplify management. Juceam emphasizes ESA's unique growth model, blending ownership and franchising for scalability. The conversation also touches on how trends like remote work and healthcare-driven demand are shaping the need for long-term accommodations, making extended stays an appealing alternative to traditional hotels.