The Weekly Take from CBRE Here to Stay: A look at extended-stay hotels - [REPRISE 02-03-2025]
May 27, 2025
Greg Juceam, President and CEO of Extended Stay America, shares his insights on the booming extended-stay hotel industry. He discusses the resilient investment potential in secondary markets and the operational efficiencies that simplify management. Juceam emphasizes ESA's unique growth model, blending ownership and franchising for scalability. The conversation also touches on how trends like remote work and healthcare-driven demand are shaping the need for long-term accommodations, making extended stays an appealing alternative to traditional hotels.
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Pioneering Affordable Extended Stay
- Extended Stay America pioneered the affordable extended-stay hotel segment in the US with purpose-built rooms for long stays.
- Their hotels feature kitchens and laundry facilities, appealing to guests staying weeks or months.
Focus on Secondary Markets
- Extended stay hotels thrive in secondary and tertiary markets often underserved by other hotel types.
- These markets offer stable demand due to business and residential accommodations needs expanding outward from city centers.
Integrated Ownership and Management
- Extended Stay America’s success comes from brand awareness, scale, and integrated ownership, brand, and management entities.
- This unique setup offers competitive advantages through testing and operational alignment.