Greg Crabtree

Explore the challenges of surpassing the $3 million revenue mark with Greg Crabtree, focusing on profitable growth strategies. Discover the importance of market-based wages, profit truth, and effective financial management. Navigate the 'death zone' of business growth and learn essential steps for success.

Greg Crabtree, author of *Simple Numbers*, shares his profound insights on overcoming the entrepreneurial plateau at $3 million in revenue. He discusses 'profit truth,' essential financial metrics, and the emotional hurdles that founders face in the growth journey. Crabtree emphasizes strategic hiring and financial education as keys to navigating the challenging 'Death Zone' of business. Listeners are also encouraged to share their transformation stories to help inspire fellow entrepreneurs, fostering a community of growth and innovation.

In this engaging discussion, financial expert Greg Crabtree shares insights on contractor profitability and adaptive pricing strategies. He highlights effective methods for managing cash flow during slow seasons while optimizing capacity. Greg emphasizes the value of premium pricing, storytelling, and utilizing AI tools to showcase work. He warns against bidding just to cover overhead and stresses the importance of choosing the right projects. With a focus on efficiency and strategic planning, he prepares contractors for a resilient future in a challenging market.

In this insightful conversation, financial expert Greg Crabtree, founder of Simple Numbers, shares his expertise with outdoor living professionals. He emphasizes the importance of gross margin over top-line revenue as the economy shifts. Greg discusses how to optimize staffing and pricing to navigate a slower market. Listeners will learn about the impact of economic signals on demand and discover strategies for using technology to enhance profitability. Prepare for 2026 by focusing on operational efficiency and protecting margins!

In this engaging discussion, Greg Crabtree, a CPA and founder of Crabtree, Roe, and Burger, uncovers the financial truths entrepreneurs often overlook. He delves into the Labor Efficiency Ratio and Contribution Margin, essential metrics that can transform how business owners assess profitability. Greg teaches listeners how to use data-driven insights for hiring decisions, identify toxic productivity, and optimize growth without jacking up expenses. His roadmap offers actionable strategies for building capital-efficient businesses ready to thrive or sell.