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Grant Duncan
VP of Marketing at HST Pathways, a SaaS company in the ASC industry. He focuses on helping marketing teams drive pipeline and bookings.
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Aug 21, 2023
• 38min
How To Nail Your First Quarter in a New Marketing Role with Grant Duncan from HST Pathways
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Grant Duncan, VP of Marketing at HST Pathways, shares insights from his journey in the SaaS sector. He discusses the importance of maintaining top-level menus on landing pages for improved user experience. Grant dives into the transformative role of generative AI in marketing and offers a checklist for new marketing leaders, emphasizing research, goal-setting, and team trust. He also highlights key metrics for tracking bookings and pipeline success, plus exciting upcoming initiatives that could reshape marketing strategies.
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