Demand Gen Chat How To Nail Your First Quarter in a New Marketing Role with Grant Duncan from HST Pathways
Aug 21, 2023
Grant Duncan, VP of Marketing at HST Pathways, shares insights from his journey in the SaaS sector. He discusses the importance of maintaining top-level menus on landing pages for improved user experience. Grant dives into the transformative role of generative AI in marketing and offers a checklist for new marketing leaders, emphasizing research, goal-setting, and team trust. He also highlights key metrics for tracking bookings and pipeline success, plus exciting upcoming initiatives that could reshape marketing strategies.
AI Snips
Chapters
Transcript
Episode notes
Keep Top-Level Menus on Landing Pages
- Keep the top-level menu on landing pages for high-value products to enable buyers to explore and educate themselves.
- This approach improves the buyer experience versus forcing conversion on a single landing page.
Using AI to Automate Blog Creation
- Grant used OpenAI's API during his time off to build an automated blog generator publishing drafts to WordPress.
- He sees generative AI as a powerful tool for marketers to save time and increase productivity.
How to Nail Your First 30 Days as a VP Marketing with Grant Duncan
Prepare thoroughly before your first day by researching the industry, company products, competitors, and team members. Commit to building trust early with your marketing team and cross-functional partners through face time and empathy.
Focus on assembling a comprehensive onboarding checklist that includes analyzing key metrics such as funnel conversions, pipeline, bookings, and marketing activities. Prioritize quick wins and develop an initial findings presentation within your first month to validate your observations and align with leadership.
Grant emphasizes the importance of combining data-driven insights with personal connections to gain credibility and start shaping the marketing strategy effectively from day one.