Graham xxx, Managing Director with a rich background at Ole & Steen, Wagamama, SoHo House, and Caravan, offers invaluable insights into navigating the complexities of the food industry. He candidly discusses the founder-operator tension, emphasizing the art of managing expectations and trust. Graham highlights the danger of diversifying menus, advocating for specialization. He also explores leadership dynamics, effective team communication, and the importance of starting with an 'empty bank account of trust' when joining a challenger brand.