Giuseppe Lavazza

Giuseppe Lavazza, great-grandson of the Lavazza Coffee founder, shares insights about growing a family business into a global powerhouse. He discusses the delicate balance between tradition and innovation while navigating the complexities of the coffee market. Giuseppe highlights sustainability efforts through the Lavazza Foundation and the challenges of climate change. Also amusingly touches on a light-hearted moment involving 'Emily in Paris,' showcasing the brand's cultural awareness. A fascinating look into coffee's past and future!

Giuseppe Lavazza, chairman of the Lavazza Coffee Company, shares his insights on the coffee industry’s complexities. He discusses the soaring costs of raw coffee, impacted by climate change and geopolitical tensions. The episode highlights the balance between coffee’s luxury status and its daily necessity. Lavazza also delves into sustainable practices that support farmers and biodiversity. As global coffee consumption rises, he emphasizes the need for innovation to adapt to changing trends, ensuring coffee remains a vibrant cultural staple.