Giuseppe Lavazza

Giuseppe Lavazza, great-grandson of the Lavazza Coffee founder, shares insights about growing a family business into a global powerhouse. He discusses the delicate balance between tradition and innovation while navigating the complexities of the coffee market. Giuseppe highlights sustainability efforts through the Lavazza Foundation and the challenges of climate change. Also amusingly touches on a light-hearted moment involving 'Emily in Paris,' showcasing the brand's cultural awareness. A fascinating look into coffee's past and future!