Business Daily Business Daily meets: Giuseppe Lavazza
Nov 29, 2024
Giuseppe Lavazza, great-grandson of the Lavazza Coffee founder, shares insights about growing a family business into a global powerhouse. He discusses the delicate balance between tradition and innovation while navigating the complexities of the coffee market. Giuseppe highlights sustainability efforts through the Lavazza Foundation and the challenges of climate change. Also amusingly touches on a light-hearted moment involving 'Emily in Paris,' showcasing the brand's cultural awareness. A fascinating look into coffee's past and future!
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Emily in Paris Anecdote
- Lavazza jokingly responded on social media after the show "Emily in Paris" portrayed a fictional look-alike brand negatively.
- Despite initial displeasure, Giuseppe Lavazza acknowledges the increased global recognition it brought.
Global Coffee Trends
- Lavazza is expanding its presence in growing markets like China and India.
- Interestingly, even coffee-producing countries are starting to consume more.
Lavazza's Distribution Strategy
- Lavazza sells its products globally through various channels, including retail, offices, and vending machines.
- While it has its own shops and a flagship store in London, it will only open additional stores in China through a joint venture.