Giulia Panozzo, a neuromarketing consultant and founder of Neuroscientive, dives into the fascinating world of negativity bias and its effects on consumer behavior. She explains why negative headlines attract more clicks and how this bias influences our online searches. Giulia shares insights on the prevalence of review bombing and the growing skepticism among younger generations toward digital content, emphasizing the importance of authenticity. The conversation also touches on how negativity bias impacts workplace dynamics and personal growth.