Ginny Marvin, a digital advertising expert with a rich history from Yahoo to her current role as a Google Ads Liaison, shares her insights on navigating the complexities of Google's advertising world. She discusses the evolving challenges and opportunities for advertisers, the importance of AI in optimizing campaigns, and the intricacies of Performance Max. Ginny also offers strategies to enhance ROI, manage branded search, and adjust expectations in a changing landscape, making her experience invaluable for anyone in the digital ad space.
