Ginger Diaz, the owner of Feliz Modern and Rancho Diaz in San Antonio, brings a vibrant approach to retail by showcasing art from local and global makers. She shares her journey of overcoming challenges during the pandemic, emphasizing the importance of relationships in retail. Ginger discusses her buying preferences, highlighting red flags in manufacturer pitches and what draws her to independent brands. She also reveals how teamwork and tools like Trello and Slack have streamlined operations, enabling her to create joyful shopping experiences.