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Giles Edwards
Host of the Call to Action podcast, focusing on marketing, business, and related topics. Aims to provide insightful conversations with industry experts.
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Oct 3, 2024
• 27min
Chain your brand to a tree inside your customer's minds - Giles Edwards from GASP (recording at our Reading event)
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Giles Edwards, Founder of GASP, shares his expertise in branding and marketing strategies. He discusses the critical role of context in making a memorable impression and why brand awareness influences over 70% of B2B purchases. Edwards leverages the Von Estorff effect to explain how distinctive branding is essential in a crowded marketplace. He also highlights the importance of unique customer experiences, illustrating how creativity can elevate brand perception and foster loyalty.
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