Gerald Ashley, Co-founder of St Mawgan & Co, discusses the difference between risk and uncertainty, categorizing issues as puzzles, problems, or messes. He explores the challenges of managing risks in decision-making, the complexities of uncertainty in financial markets, and the importance of acknowledging uncertainties and gathering diverse information for effective navigation.

Behavioral Science gurus Paul Craven, Rory Sutherland, and Gerald Ashley discuss a range of fascinating topics in this podcast. They explore addictive substances, the impact of bus details, airline upgrade policies, and the value of higher education. They also delve into the certainty of beliefs and contradicting evidence, the left and right brain, the rise and fall of civilizations, the value of YouTube, and appreciation for the Seekers band in a world-famous music studio.

Behavioural Science gurus Rory Sutherland, Gerald Ashley, and Paul Craven explore the influence of individuals on trends and the adoption of new technologies. They discuss super-spreaders, the impact of fashion icons, and the challenges faced by electric vehicles. The speakers also reflect on government decisions during the pandemic, perceptions of monarchy, and the importance of owning a phrase in marketing.