George Mortimer

George Mortimer, COO of Self Storage Income and former web designer, shares his journey from employee to entrepreneur. He reveals how to start a business using your current skills, emphasizing that you don't need to invent anything new. The conversation covers valuable strategies for testing market fit and highlights the importance of maintaining your job while building. They discuss the stages of business growth—service, business, and enterprise—while detailing how to create a unique value proposition that stands out in today's competitive landscape.