In this engaging discussion, George Montagu, Head of Insights at FT Strategies, and Nikita Roy, data scientist and media entrepreneur, delve into the transformative potential of generative AI in newsrooms. They explore how AI can enhance financial sustainability and audience engagement, as well as its role in combating misinformation. The conversation highlights ethical considerations, the impact on small publishers, and real-world applications of AI tools for content generation and workflow enhancement, pushing the media industry toward innovation.