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George Martin
CTO of Plico Energy, a virtual power plant company based in Western Australia. He discusses the company's VPP offering and the WA battery rebate program.
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Sep 4, 2025
• 1h 5min
What consumers really want from virtual power plants
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George Martin, CTO of Plico Energy, dives into the booming business of virtual power plants (VPP) in Western Australia, especially with the introduction of home battery rebates. He discusses key trends in rooftop solar and battery installations, the complexities of Australia’s energy market, and the growing interest in consumer engagement. Martin emphasizes the need for clear communication to foster trust in VPPs and highlights the pivotal role of consumer feedback in shaping their development, driving deeper adoption of solar energy solutions.
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