

What consumers really want from virtual power plants
Sep 4, 2025
George Martin, CTO of Plico Energy, dives into the booming business of virtual power plants (VPP) in Western Australia, especially with the introduction of home battery rebates. He discusses key trends in rooftop solar and battery installations, the complexities of Australia’s energy market, and the growing interest in consumer engagement. Martin emphasizes the need for clear communication to foster trust in VPPs and highlights the pivotal role of consumer feedback in shaping their development, driving deeper adoption of solar energy solutions.
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Humble Community Roots
- Plico began as the Dunsborough Community Energy Project in 2017–18 to make batteries affordable via weekly payments.
- Early adopters benefited from savings before Plico formally launched its VPP in December 2022.
WA's Capacity Market Changes Incentives
- WA uses a capacity market that values megawatts, not just energy, which changes investment signals versus the NEM.
- Capacity payments reduce extreme spot-price volatility but can pay for standby capacity that rarely delivers energy.
Choose The Stacked Rebate To Maximise Support
- If you want the full WA subsidy and loans, choose the stacked state plus federal pathway and accept VPP participation.
- Remember the state loan requires you to take the state rebate and join a VPP to qualify.