George Hartley, co-founder of SmartrMail, shares his journey of turning an email retention tool into a $2 million SaaS platform. He recounts the major setback he faced when a buyer couldn't close the deal. Hartley emphasizes the importance of vetting potential buyers and lessons learned from a failed LOI. He also discusses the psychological pressures of selling a business during significant life changes, the complexities of fund verification, and the emotional dynamics in the acquisition process.