George E. Johnson

George E. Johnson, co-founder of Johnson Products Company, shares his journey in the Black hair care industry. He reveals how Afro-Sheen funded Soul Train and supported the civil rights movement. Discussing product innovation, he explains how he transformed dangerous relaxers into popular cosmetics. Johnson reflects on building a thriving business while uplifting the Black community. Ultimately, he addresses the challenges and changes leading to the company’s sale, highlighting the shift in ownership within the hair care market today.