Gavin O'Dowd, CEO of Haypp Group AB, a trailblazer in the nicotine pouch market, shares his insights on the industry's rapid growth. He discusses the shift from traditional products to healthier alternatives and highlights Haypp's strategic focus on organic growth and efficient logistics. The conversation delves into consumer data collection, regulatory challenges, and the innovative use of automation in warehousing. O'Dowd emphasizes the importance of direct partnerships and adaptability in navigating market disruptions and evolving consumer preferences.