G.L. Jenko, the founder of Generation Conscious, is on a mission to make laundry sustainable. He introduces vending machines for dehydrated detergent sheets, aimed at cutting down waste. Jenko shares his personal journey hailing the importance of eco-friendly products, especially in university settings. The discussion dives into the environmental impact of traditional detergents and the costly consequences of their inefficiencies. With insights on future expansions into hygiene products, this conversation is all about changing consumer habits for a greener planet.