Everybody in the Pool

E71: Kill the laundry pods and jugs! Dehydrated laundry sheets are the future

16 snips
Dec 12, 2024
G.L. Jenko, the founder of Generation Conscious, is on a mission to make laundry sustainable. He introduces vending machines for dehydrated detergent sheets, aimed at cutting down waste. Jenko shares his personal journey hailing the importance of eco-friendly products, especially in university settings. The discussion dives into the environmental impact of traditional detergents and the costly consequences of their inefficiencies. With insights on future expansions into hygiene products, this conversation is all about changing consumer habits for a greener planet.
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ANECDOTE

Origin Story

  • GL Genco, founder of Generation Conscious, developed asthma due to proximity to waste transfer stations in his childhood.
  • This personal experience fueled his passion to address the climate crisis and reduce waste from consumer products.
ANECDOTE

Historical Use of Soap Sheets

  • GL Genco learned that soap sheets were used in Iran during the revolution and India in the 1970s.
  • This historical precedent inspired the idea for Generation Conscious's laundry detergent sheets.
INSIGHT

Environmental Impact of Packaging

  • 60-70% of a product's environmental impact comes from packaging and disposal.
  • Dehydrated sheet products like laundry detergent have 97% less embodied energy than traditional liquids or pods.
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