Frédéric Fréry

Frédéric Fréry, a Professor at ESCP Business School and author of '100 idées impertinentes pour mieux manager', dives deep into the complexities of business strategy. He argues that strategy resembles roulette more than chess, emphasizing the unpredictable nature of business risks. Fréry illustrates how businesses must identify weak signals and adapt to unforeseen events, like the pandemic's impact on Zoom's growth. He contrasts strategic planning with the chaotic realities of decision-making, revealing the intricacies of navigating uncertainty.

Frédéric Fréry, a Professor at ESCP Business School and author of "100 idées impertinentes pour mieux manager," sheds light on major misconceptions in business strategy. He argues that attempting to eliminate competitors is a strategic blunder, as multiple providers create credibility and establish market standards. Using examples like Tesla and Salomon, he explains how competition fosters innovation and stability, stressing that businesses should focus on attracting customers rather than destroying rivals. His insights are both provocative and enlightening!