Freddie Lait

Freddie Lait, Founder and Managing Partner at Latitude Investment Management, shares insights on Coca-Cola's fascinating business model. He discusses how the company's bottling network supports its capital-light strategy. The conversation also delves into Coca-Cola's recent acquisitions, including Costa Coffee and Body Armor, and explores the brand's shift away from traditional products. Lait highlights the company's adaptability in response to health trends and its strategic growth in emerging markets like India and China.