Fraser Robinson, Co-founder and CEO of Beacon, discusses how they redefine supply chain visibility, emphasizing the strategic value of data-driven decision-making. Collaboration and a 'single source of truth' enable efficient communication and decision-making. The importance of sustainability, particularly in managing Scope 3 emissions, is also explored. Fraser shares his vision for the future of supply chains - a blend of data, technology, and human insight driving automation, efficiency, and sustainability.