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In the latest episode of the Digital Supply Chain podcast I had the pleasure of conversing with Fraser Robinson, the co-founder and CEO of Beacon. We delved deep into the revolutionary world of supply chain visibility and collaboration.

🔍 Visibility Beyond Track-and-Trace: Fraser elaborates on how Beacon is redefining supply chain visibility. It's not just about knowing where your shipment is; it's about understanding the entire journey of your goods, from order to delivery, and leveraging this data for strategic decision-making.

🔗 Collaboration is Key: We also explored the crucial role of collaboration in supply chains. Beacon's approach isn't just about providing real-time updates; it's about empowering teams with a 'single source of truth,' enabling efficient decision-making and streamlining communication across different stakeholders.

📊 Data-Driven Supply Chains: Fraser's insights into how data is the backbone of supply chain optimization were particularly striking. He emphasized the journey towards automation and how supply chain data can lead to actionable insights, driving efficiency and cost-effectiveness.

💡 Sustainability in Focus: We touched on the importance of sustainability, particularly how supply chain visibility aids in managing Scope 3 emissions - a critical aspect for businesses today.

🚀 Looking Ahead: Fraser shared his vision for the future of supply chains - a blend of data, technology, and human insight driving towards a more automated, efficient, and sustainable ecosystem.

🔗 Learn More: For more insights and resources from Beacon, visit their website at Beacon.com, and check out the video version of this episode at

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