Fawzi Mesmar

Fawzi Mesmar, VP of Global Creative at Ubisoft and author of "Demystifying Creativity on Originality in Game Development," discusses his remarkable journey through the gaming industry. He introduces the concept of creative sobriety and highlights the significance of introspection for originality. Mesmar also shares insights on transforming constraints into creativity and the importance of understanding audience desires. Additionally, he emphasizes the role of leadership in fostering innovation within diverse teams and encourages embracing idleness for creative breakthroughs.