Fariba Zamaniyan

Fariba Zamaniyan, Global Vice President of Data Monetization at TiVo, shares her inspiring journey from immigrant to AdTech leader. She discusses TiVo's transformation from a simple DVR to a data powerhouse, showcasing how they adapt to the streaming revolution. The conversation dives into the vital role of metadata in a cookie-less world and the industry's shift towards alternative currencies for audience measurement. Fariba expresses her passion for the creative aspects of advertising and the exciting trends shaping its future.