Eytan Bensoussan

Eytan Bensoussan, CEO of NorthOne, shares insights on team motivations, effective hiring, decision-making with issue trees, feedback management, and building resiliency in entrepreneurship. He emphasizes gut instincts in leadership and practical strategies for empowering teams and strong leadership systems.

Eytan Bensoussan, CEO of a banking service, discusses the importance of ruthless prioritization to achieve productivity and success. He highlights the problem of cashflow mismanagement in small businesses and the challenges of financial management in early stages. He also talks about the decision to seek VC funding, managing negative emotions, and the value of creating valuable content like a podcast for businesses.

NorthOne CEO Eytan Bensoussan discusses the challenges of articulating their company's vision and value proposition, as well as the difficulties of creating a unified message. They explore the concept of 'Connected Banking' and emphasize the importance of tailored tools for small businesses. The episode also highlights the incorporation of the strategic narrative in marketing communications.