The Bigger Narrative
NorthOne CEO Eytan Bensoussan
Sep 26, 2023
NorthOne CEO Eytan Bensoussan discusses the challenges of articulating their company's vision and value proposition, as well as the difficulties of creating a unified message. They explore the concept of 'Connected Banking' and emphasize the importance of tailored tools for small businesses. The episode also highlights the incorporation of the strategic narrative in marketing communications.
30:23
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Quick takeaways
- North One offers connected banking that goes beyond traditional banking services by integrating billing, cash management, and other business tasks.
- Crafting a clear strategic narrative around connected banking helped North One create a unified vision, aligning messaging across various channels and resonating with customers.
Deep dives
The Power of Connected Banking for Small Businesses
North One, an online bank for small businesses, offers connected banking that goes beyond traditional banking services. By connecting billing, cash management, and other business tasks, North One provides a comprehensive solution for small businesses. This connected banking approach streamlines processes, saves time, and helps small businesses manage their finances more efficiently.
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