Everett Berry

Everett Berry, Head of GTM Engineering at Clay, shares his unique journey from software engineer to revenue leader. He delves into how successful revenue teams leverage AI, emphasizing the importance of prompt iteration and segmentation. Berry also discusses the challenges AI SDRs face and offers actionable steps for CROs to gain real adoption. Plus, he highlights the foundational role of quality data in AI implementation, shedding light on the need for effective organization and strategy to optimize revenue processes.

Everett Berry, Head of GTM Engineering at Clay, returns for a lively chat about the future of sales powered by AI. He reveals how Clay uses leading tools like Dust and Gong to automate operations and enhance collaboration. Everett discusses the delicate balance between self-serve and sales-led growth, emphasizing the need for creativity in AI-driven selling. He also shares insights on automating legal processes with AI and the innovative use of messaging platforms for sales. Listen in for a glimpse into the evolving GTM landscape!