Everett Berry

Everett Berry, Head of GTM Engineering at Clay, shares his unique journey from software engineer to revenue leader. He delves into how successful revenue teams leverage AI, emphasizing the importance of prompt iteration and segmentation. Berry also discusses the challenges AI SDRs face and offers actionable steps for CROs to gain real adoption. Plus, he highlights the foundational role of quality data in AI implementation, shedding light on the need for effective organization and strategy to optimize revenue processes.