The Revenue Leadership Podcast with Kyle Norton E49: All about AI and GTM at Clay - Round Two with Everett Berry
18 snips
Oct 15, 2025 Everett Berry, Head of GTM Engineering at Clay, returns for a lively chat about the future of sales powered by AI. He reveals how Clay uses leading tools like Dust and Gong to automate operations and enhance collaboration. Everett discusses the delicate balance between self-serve and sales-led growth, emphasizing the need for creativity in AI-driven selling. He also shares insights on automating legal processes with AI and the innovative use of messaging platforms for sales. Listen in for a glimpse into the evolving GTM landscape!
AI Snips
Chapters
Transcript
Episode notes
Clay's Dual GTM Engineering Teams
- Everett describes two GTM engineering teams: four customer-facing and six internal ops engineers working like an engineering team.
- The internal team triages tickets, ships biweekly releases, and maintains Clay's Slack app and integrations.
GTM Engineering Operates Like Dev
- Clay's core stack is Clay, Snowflake, Salesforce and Gong with Slack as a rep surface.
- The internal GTM engineering team owns automations, data quality, and releases like a traditional software engineering org.
Automate QBRs And Handoff Decks
- Automate repetitive deliverables like QBR and handoff decks by piping Salesforce, Gong and Snowflake into templated Google Slides.
- Let ops or GTM engineering generate and publish those decks so teams can focus on customer conversations.