Eve Sangenito

Principal at global digital consultancy Perficient focused on customer experience and digital marketing, advising enterprise clients on AI-first strategies, responsible AI adoption, personalization, and experience-driven transformation.

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Jul 30, 2025 • 20min

Designing for a Generative Future: AI, Intelligent Interfaces, and Enterprise CX

Eve Sangenito, a Principal at Perficient, brings her expertise in AI-driven strategies and digital marketing to the forefront. She discusses how generative AI is revolutionizing customer expectations and the importance of real-time personalization. Eve highlights enterprise challenges such as data privacy and the risks of poorly governed AI content. With a focus on pragmatic solutions, she shares success stories involving lookalike lists and virtual agents, while predicting a future enriched by multimodal interfaces and automated content supply chains.

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