Owning the Outcome Designing for a Generative Future: AI, Intelligent Interfaces, and Enterprise CX
8 snips
Jul 30, 2025 Eve Sangenito, a Principal at Perficient, brings her expertise in AI-driven strategies and digital marketing to the forefront. She discusses how generative AI is revolutionizing customer expectations and the importance of real-time personalization. Eve highlights enterprise challenges such as data privacy and the risks of poorly governed AI content. With a focus on pragmatic solutions, she shares success stories involving lookalike lists and virtual agents, while predicting a future enriched by multimodal interfaces and automated content supply chains.
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AI Changes Go-To-Market, With Guardrails
- AI lets companies reimagine go-to-market strategies and solution delivery at scale.
- Responsible adoption (privacy, compliance, oversight) must accompany experimentation.
When AI Content Hurts Performance
- A client published unvetted AI-generated content and saw website performance drop.
- Perficient helped them unwind the content and rebuild with oversight and guardrails.
Use AI To Automate Routine Workflows
- Use AI to remove repetitive manual tasks and boost productivity for teams and clients.
- Also target differentiated solutions that produce better outcomes and faster insights from data.