Evan Shapiro

Evan Shapiro, a seasoned media analyst and creator of the global media landscape chart, shares his insights on the current media chaos. He discusses the significant audience fragmentation across platforms and why Big Tech is outperforming traditional media. Evan analyzes Netflix's hybrid strategies and YouTube's rise as a primary content provider. He also highlights how the New York Times successfully navigated digital transformation, contrasting it with the failures of companies like Warner Bros Discovery. Plus, the implications of ad dollars concentrating with just three giants.