The Futurists Rethinking Mass Media with Evan Shapiro
18 snips
Sep 19, 2025 Evan Shapiro, a seasoned media analyst and creator of the global media landscape chart, shares his insights on the current media chaos. He discusses the significant audience fragmentation across platforms and why Big Tech is outperforming traditional media. Evan analyzes Netflix's hybrid strategies and YouTube's rise as a primary content provider. He also highlights how the New York Times successfully navigated digital transformation, contrasting it with the failures of companies like Warner Bros Discovery. Plus, the implications of ad dollars concentrating with just three giants.
AI Snips
Chapters
Transcript
Episode notes
Media Map Reveals Industry Trajectories
- Evan's media map visualizes the entire media universe and uses math to scale players against each other.
- The map reveals trends over years that help forecast where media is heading.
Read Earnings Calls And 10-Ks Regularly
- Read competitors' earnings reports and 10-Ks to understand market health and anticipate threats.
- Use audience data and corporate filings as a thermometer for industry change to avoid obsolescence.
Big Tech Is A Platform, Not Traditional Media
- Big tech firms act as platforms and distribution conduits rather than traditional content-first media companies.
- They focus on customer retention and platform services, not necessarily content creation.