Rebecca Feasey, a Media and Critical Studies leader at Bath Spa University, and Eu Jin See, a Master's student and Adobe Brand Ambassador, explore how generative AI, especially Adobe Firefly, is revolutionizing creativity in higher education. They discuss its role in building creative confidence and facilitating collaboration among students. With real-world examples, they highlight how AI aids in iterative processes, helps address complex issues ethically, and fosters a modern perspective on student assessments and creative ownership.
