Beyond the Technology 72. How is generative AI supporting creativity?
Aug 5, 2025
Rebecca Feasey, a Media and Critical Studies leader at Bath Spa University, and Eu Jin See, a Master's student and Adobe Brand Ambassador, explore how generative AI, especially Adobe Firefly, is revolutionizing creativity in higher education. They discuss its role in building creative confidence and facilitating collaboration among students. With real-world examples, they highlight how AI aids in iterative processes, helps address complex issues ethically, and fosters a modern perspective on student assessments and creative ownership.
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Welcome Week Sparks Creativity
- Rebecca Feasey uses Adobe Firefly during university Welcome Week to create posters that spark conversation and build creative confidence among students.
- This approach engages students socially and encourages exploration of language and prompts, making creativity accessible early in their university experience.
AI-Aided Sip and Paint Event
- Eu Jin See describes using generative AI during a student sip and paint event to help generate images for painting by hand.
- This hybrid process engaged participants by combining AI creativity with physical art creation.
AI as Brainstorming Ally
- AI tools are most powerful as brainstorming and ideation aids, especially when creators are unsure of their goals.
- Using AI early in the creative process saves time and helps students gain confidence to pursue the most promising ideas.