Oscar Orozco, Senior Director of Forecasts at eMarketer, joins Ethan Cramer-Flood, Principal Forecasting Writer, and Zach Goldner, Senior Forecasting Analyst, to discuss the slowing pace of AI development amidst growing consumer skepticism. They explore TikTok's uncertain future amid political tensions and how sports viewership is shifting towards highlights over full games. The team also delves into the financial impact of looming tariffs on American consumers and the changing dynamics of youth sports participation. Insightful and engaging!

Ethan Cramer-Flood, a forecasting writer specializing in media and advertising trends, joins the discussion to uncover intriguing disparities in media consumption and ad spending. The conversation highlights where ad dollars fail to match viewer engagement, especially on platforms like Netflix versus YouTube and TikTok. Cramer-Flood emphasizes the importance for marketers to realign budgets according to consumer behavior and addresses the challenges posed by digital advertising on subscription services. It's an eye-opening exploration of the evolving media landscape.