Esther Choi

Esther Choi, a chef and owner of Mŏkbar, shares her culinary journey and mission to celebrate Korean culture through her craft. She discusses her introduction to Food Network, cooking with her grandmother, and the value of fresh ingredients. Esther talks about the representation of Korean flavor in the New York restaurant scene. She reveals her strategy for introducing Americans to Korean cuisine and the challenges of scaling her concept. Esther emphasizes the cultural significance of shareable food and her people-first approach to menu curation. She also opens up about judging and competing on television.