Food Network Obsessed Esther Choi Champions the Global Sport of Korean Food
Apr 21, 2023
Esther Choi, a chef and owner of Mŏkbar, shares her culinary journey and mission to celebrate Korean culture through her craft. She discusses her introduction to Food Network, cooking with her grandmother, and the value of fresh ingredients. Esther talks about the representation of Korean flavor in the New York restaurant scene. She reveals her strategy for introducing Americans to Korean cuisine and the challenges of scaling her concept. Esther emphasizes the cultural significance of shareable food and her people-first approach to menu curation. She also opens up about judging and competing on television.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Introduction
00:00 • 2min
From Food Network Inspo to Korean Cuisine Obsession
02:17 • 17min
Exploring Korean Barbecue and Beyond
19:02 • 3min
Wings Sauce and Advertisements for Noom, LifeLock, and Mysteries at the Museum
21:50 • 3min
Representing Korean Cuisine On a Global Stage
24:33 • 13min
An Ideal Food Day: Fresh Fish, Vegan Temple Cuisine, Noma, and Pasta and Wine
37:47 • 3min