Ested Herndon, host of The Run-Up podcast at The New York Times, dives into the political implications of the term 'woke' in the 2024 Republican primary. Kathleen Newman-Bremang, Deputy Director at Refinery29, shares insights into the word's evolution from its roots with leaders like Marcus Garvey to its current polarizing use. They discuss how anti-woke rhetoric is shaping campaigns and explore the cultural significance of 'woke' in music and media, emphasizing its dual role in advocating social consciousness and provoking humor.