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- The term 'woke' is being used by Republican candidates in the 2024 primary to invalidate the Democratic Party and its progressive values, targeting social justice and racial equity rhetoric.
- While wokeness is a prominent feature of the Republican Party, there is no evidence of it having a mass motivating effect in general elections and Republican voters may eventually grow tired of its use as a political boogeyman.
Deep dives
The Use of 'Woke' as a Political Tool
In the 2024 Republican primary, many candidates are using the term 'woke' as a catch-all to invalidate the Democratic Party and its progressive values. They argue that being 'woke' represents an encroachment on the cultural values of everyday Americans. This tactic is aimed at embodying the frustration of conservative voters and targeting the perceived excesses of social justice and racial equity rhetoric.
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