Erika Ayers Badan

Erika Ayers Badan, CEO of Food52 and former leader at Barstool Sports, shares her unconventional journey from law to marketing. She dives into the transformation of Food52, focusing on the evolution of content commerce. Erika discusses the importance of brand strategy and community engagement while navigating the challenges of scaling a media company. Her insights on the future of food media and the role of storytelling in brand connections paint a vivid picture of the industry’s next chapter.

Erika Ayers Badan, former CEO of Barstool Sports and now leading Food52, dives into her remarkable career shift. She discusses the chaotic yet groundbreaking environment of Barstool and how community building can redefine the food industry. Ayers Badan also reflects on the challenges of leadership under media scrutiny and the importance of saying 'no' for clearer decision-making. Her journey uncovers valuable lessons in resilience and the pursuit of inclusivity, offering a fresh perspective on navigating change.