Erik Huddleston

In a captivating discussion, Erik Huddleston, CEO of Aprimo, shares his expertise on operational excellence and strategic execution. He emphasizes the importance of structured operating models and integrating Objectives and Key Results (OKRs) into everyday practices. Erik highlights how a disconnect in meetings can undermine strategic goals and advocates for transparency and collaboration to foster a culture of continuous improvement. He also explores the role of leadership in aligning operational practices with larger organizational objectives.

Erik Huddleston, Aprimo CEO focused on content operations and SaaS; Kevin Souers, Chief Product & Technology Officer driving product and AI strategy; Nick Tomassetti, SVP of Sales mapping customer segments and adoption patterns. They trace Aprimo’s evolution, talk enterprise DAM positioning and content orchestration. They explore AI as foundational infrastructure, customer success patterns, and operationalizing agentic AI in DAM.